The new Grande Punto goes on sale here on 17 July, at the same time a Grande Punto will be bouncing on to our TV screens. Bouncing on a trampoline is the highlight of a stunning new TV advert from Fiat Group Automobiles UK.
The finale to the commercial, a full-size Grande Punto bouncing on to the trampoline, and performs rolls and pirouettes before coming to rest. Exactly how the film crew were able to capture this amazing stunt remains a secret, but John Quarrey, director of London-based Krow Communications, which dreamed up the advertisement, did reveal that the car was dropped from 20 metres on to the trampoline.
The scene perfectly captures the new Series 2 Grande Punto’s latest ‘Engineered To Entertain’ banner.
“If a car that can bounce off a trampoline isn’t both well made and entertaining, nothing is!” says John Quarrey. “We wanted a new, challenging advert for Grande Punto showing that the car is brilliantly made but also great fun.
“We also wanted to include important information about the features and finance, so people see there is substance and incentive behind the seductive shape.”
It took the cast one-and-a-half days to rehearse and get the choreography right before filming started. The advert was directed by Michael Gracey alongside visual effects artist Pete Commins, who together have worked with Charlotte Church, Will Young, Natasha Bedingfield and Sugababes.
“This is a fabulous advertisement which really captures the essence of the new series Grande Punto,” says Fiat UK Marketing Director Elena Bernardelli. “It’s a memorable piece of film, full of great fun and with some excellent messages, and we are very pleased with the result.”
Shot at London’s Alexandra Palace, the £500,000 film shows a team of trampolinists – including former Great Britain team Olympian Kirsten Lawton – springing up towards the camera carrying message boards describing the Grande Punto.
The new Grande Punto starts at £9,200 for the Active 1.4 8v, rising to £14,325 for the five-door Sport 1.9 MultiJet 130. For more information on the new Fiat Grande Punto call our Fiat sales teams on Darlington freephone 0800 980 4532 or York on freephone 0800 072 0762.